Redefining Design: Insights and Innovations from the Leaders of Design Council

Keith Granet and Marc Szafran

Join us for an engaging exploration into the heart of the design industry with our esteemed guests, Keith Granet and Marc Szafran, the visionaries behind the Leaders of Design. Listen in as they recount the humble beginnings of this vibrant network, starting with roundtable discussions in various cities and leading to the inaugural Design Leadership Summit in Aspen. Discover how the network has grown over the years, emphasizing community, mentorship, and education. Keith and Marc share their insights on the continuous engagement of members through international conferences, workshops, and the unique Circles of Trust, all while adapting to the ever-evolving needs of the design community.

Hear inspiring success stories and creative connections that have flourished within the Leaders of Design community. From business partnerships to personal milestones, Marc highlights the power of networking in transforming project outcomes. Through case studies and personal anecdotes, Keith and Marc illustrate the importance of understanding and protecting one’s value in the design industry, particularly during fee negotiations. The Leaders of Design community stands out as a passionate and thoughtful network, dedicated to fostering innovation and growth while emphasizing the importance of educating clients on the value of custom design work.

Finally, immerse yourself in the enriching experiences offered by the Annual Leaders of Design Conference, recently held in the culturally and architecturally significant city of San Sebastian. Keith and Marc emphasize the conference’s role in fostering collaboration and inspiring fresh ideas through curated interactions. As we look forward to the 20th-anniversary trip in 2026, the importance of community-building and active participation within the network is highlighted. This episode provides a glimpse into the profound impact of community in the design industry, offering continuous learning opportunities and a deeper understanding of the profession’s ever-changing landscape.